Sunday, February 20, 2011
Zac Efron Con Brent Corrigan
as new representative the board group. The man would take and the estate of Count Arnoud de Pret Roose de Calesberg, announced Tuesday by our Dutch colleagues
age of 67, Arnoud de Pret is one of the governing bodies of the brewer since 1978. It is also not the only director to have his term of office expire. For example, former Prime Minister Jean-Luc Dehaene reach this year, the age of 70 years, said his side the newspaper De Tijd . At the last general meeting of shareholders, its mandate was extended for one year.
Friday, February 18, 2011 at 2:46 p.m.
Jupiler Force: all the ingredients of beer, but ...
AB InBev launches Jupiler Force which, as its name does not indicate, is a refreshing drink, not beer ... or an energy drink. Target Audience: man of 30 years minimum.
subsidiary of the giant Belgian brewer InBev AB enters the soda market. While maintaining a brewing process, the group presents the Jupiler Force, a soft drink and alcohol-free "is not a beer, quick to identify the designers.
The first trials started brewing here about two years in the facilities of Louvain AB InBev Belgium. The basic ingredients of the Jupiler Force are identical to those of the group's flagship brand in Belgium, Jupiler: water, barley malt, hops and yeast.
The fermentation process is not forgotten: "We have worked to keep the aromas of yeast, but by stopping the fermentation before the formation of alcohol," says Charles Brewer Nouwen. Precisely because of this particular process of brewing AB InBev has made a patent application for its new product.
After fermentation, extracts of fruit juice (apple and lemon) were added, all having at the end a slightly bitter taste and lemony. Despite a name that combines both the first lager
group and the word "force", the product is not a beer or an energy drink, had remind those responsible.
"We do not send children with this product but for adults who want a taste of some complexity," explains Tom Steppe, director of marketing. The target of this new soda is mostly male and aged 30 years or more, do we believe in AB InBev.
Trends.be with Belga
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