Thursday, February 17, 2011 at 12:49 PM
Smartphones & Co: the new rules
The Mobile World Congress in Barcelona is the largest annual event of the mobile . Through the new products will play the major turning points in the industry. State of play.
began Monday in Barcelona and ends today. The opportunity to return to the main trends of the mobile market.
More and more content available (applications, etc..) Exponential and sales of smartphones
. Result: the use of data has exploded over the networks. The 
smartphones account for 27% of the stock of mobile phones in the U.S. and 31% in Europe of five (France, Great Britain, Germany, Spain, Italy) according to comScore. The number of mobile users now stands 47% U.S., 37% in five European countries mentioned above. face of this onslaught, the operators have not yet established and consistent strategy. There are attempts to end unlimited plans (
Canada, Spain
launch unlimited voice plans like AT & T try to charge heavy users of bandwidth The world list of manufacturers is shaken
The battle of smartphones Regarding the terminals themselves, the main novelty of 2010 was the appearance of the tablets, a new category of mobile devices that cannibalize the PC market (3 points of growth this year, according to Morgan Stanley) but not the multi-terminal, enabling customers to share access between (diagonal equal to or greater than 4 inches), popularized by the mobile Android. Moreover, Apple is considering providing its iPhone 5 of a 4-inch .
Contactless payment arrives this year at Mobile World Congress, we already see that this point will be one of the trends of 2011: the non-contact. Samsung in particular has presented a
United States to catch up on the data Operators also want
such as YouTube, to participate in infrastructure investment. And try to
m-commerce
. generate new revenue related to new uses, as
m-commerce Wars smartphones has shaken the position of handset manufacturers. In the U.S., Samsung overtook Motorola with 24.8% of the installed fleet of mobile. South Korea is also first in France to Nokia, with 34.1% of the installed base. United States, four of the five most phones sold in 2010 were smartphones , three in five in Europe.
The operating system becomes the first criterion of differentiation
Successful smartphones was accompanied by a shift in buying behavior. The operating system is now on 2 e purchase criterion for customers smartphones, according to comScore, based on the quality of the network operator.
At this game,
Android is the winner of 2010 . With the number of terminals available, it has exceeded the Apple iPhone (25% Park
In an attempt to revive,
. With the number of terminals available, it has exceeded the Apple iPhone (25% Park smartphones) and has 28.7% market share in the USA, BlackBerry behind (31.6%). In Europe, Nokia's Symbian contemplates his decline, from 63% of the park in 2009 to 47.8% in 2010, while Android has climbed 10 points and iOS Apple 6.2 points.
In an attempt to revive, Nokia has chosen to equip its future smartphones with the Windows Phone Microsoft to make a difference, rather than join the wave Android. The future will tell if it was correct. But he will also face competition
of HP and its mobile and equipped with shelves
WebOS real reason of the redemption of Palm. 
The offer is now essential for applications
no longer limited to hardware, but has extended to software that can feed the mini-computers have become mobile. Apple is currently the No. 1 with its AppStore, but competition will be tougher. According to Gartner, the market for mobile applications generate more than $ 15 billion this year, with nearly 18 billion downloads. An increase of 117% compared with 2010, of which 81% will be free downloads. problem: the proliferation of operating systems makes it difficult for application developers. Hence the need for each platform, to provide the conditions for developing and marketing the most attractive. Faced with Apple, which charges a 30% tithe on every application sold, telecom operators (Orange, AT & T, Vodafone, etc..) And manufacturers (Samsung, Ericsson, etc..) Have launched commercially in Barcelona their open platform applications, named WAC. Which also compete ecosystems Google-Android, Nokia, Microsoft and HP-WebOS.
smartphones, with more than half of those considering buying a tablet in the U.S. (and over a third Europe) will see this device as a supplementary device, says Morgan Stanley. shelves are a real challenge for mobile operators, which are hitherto failed to take advantage . So that 2011 should see them go on the offensive with new
offers 3G packages smartphone, tablet PC and laptop. Orange was the first chopping by announcing late last week an offer for April. This package will combine a tablet and a package
In the field of
smartphones, the trend is clearly the big screens smartphone.
In the field of smartphone equipped with NFC technology (Near Field Communication). In France, Orange, Bouygues, SFR and NRJ Mobile announced plans this year to equip 1 million phone customers that have this function without contact, allowing for example to transform a phone into an electronic wallet, in the past a sensor. In Japan, the pioneer of this system, nearly 10% of the population already use to conduct transactions (at the supermarket checkout, in vending machines, public transportation, restaurants, etc..). In France, Orange has once again been the first to take this technology: the operator announced the launch of the Samsung Wave 578 in Europe at 2 e
quarter, a NFC-enabled phone. LG and Nokia are expected to follow. Orange plans to deploy 500,000 mobile NFC in 2011 and to order SIM cards for NFC package to all customers from mid-2011, said the daily Le Figaro . Other new features that should boost the market for smartphones in 2011 and especially following years:
4G and
3D .
Raphaële Karayan, L'Expansion. Com
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