The logo of retail giant Carrefour is without doubt one of the logos best known in France. However what is less so is the little visual trick behind.
With a little care, we can indeed see a big "C" shape white diamond in the middle of red and blue in the logo of Carrefour. This provision is a very special challenge to our eye.
Carrefour expands its "Planet"
L a Carrefour supermarket chain this year will expand its new formula of hypermarkets, Carrefour Planet. In Belgium this year, nine hypermarkets will be reinvented, said Thursday Carrefour CEO Lars Olofsson. He also spoke of a "turnaround" after restructuring in Belgium.
The first results of tests carried out in six new hypermarkets Carrefour Planet ", one of which is located in Waterloo, are" very good ", as the CEO of Carrefour. Sales in those stores rose by an average of 5.5%.
end of this year, there should see 92 'Crossroads Planets', particularly in France and Spain but also in Belgium, Greece and Italy. Belgium has nine stores of this type, "said Lars Olofsson. In mid-2013, there should be in 213 'Carrefour Planets' in Europe.
The first real 'Planet Crossroads' foothold in Mons in Belgium. The opening is scheduled for April, according to Carrefour Belgium. The location of other sites has not been disclosed. The CEO of Carrefour has reported a "turnaround" in Belgium. During the fourth quarter, sales rose for the first time in six years.
Carrefour led restructuring in early 2010 in Belgium, which resulted in the closure of eleven stores. For the full year 2010, the turnover in Belgium amounted to 4.25 billion euros, a decline of 3.7%.
The whole group Carrefour recorded last year a net profit of 433 million euros (+57%) and a turnover of 90 billion euros (+5.5%). The group plans to open 800 stores this year.
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